A Convergent TV Platform Built For Agencies

Lawrence & Schiller wins pitches Click Rain can't. The difference is media buying. Here's how to close it.

Click Rain wins on digital. The ceiling is full-service RFPs that require media buying capability -- the ones L&S takes because they can place TV and you can't. Tatari adds CTV to Click Rain's service offering in one platform, no TV buyer required, same closed-loop attribution Chelsea already runs on paid search and social.

Learn More

Curious about the CTV rates shown here? Check out Upstream

Why we sent this
  • → Click Rain is the largest digital agency in the Dakotas. The next tier of client -- national brands, bigger RFPs -- requires full-service media capability. Adding CTV through Tatari means competing for those accounts without hiring a TV buying team from scratch.
  • → CTV through a programmatic stack runs $25-30 CPM for Hulu and Peacock inventory. Tatari buys direct from those publishers at $10-13. When Click Rain adds CTV to a client proposal, it comes with a CPM advantage built in -- a number that's hard to argue with in a pitch.
  • → Wells Blue Bunny is a national CPG brand already in the portfolio. Pizza Ranch has 200+ QSR locations. Both have the category scale for CTV to work -- and they're already Click Rain clients.
What Makes Tatari Different?
Add TV to Click Rain's service offering. One platform, no TV team, same metrics as digital.
Purpose-built for TV
Traditional DSPs were built for display and online video. They were never designed for how TV inventory actually works. Tatari was. Linear, streaming, and online video in one platform, with buying logic built around TV's unique clearance, pricing, and audience dynamics.
Measure real outcomes
Tatari measures real outcomes -- purchases, site visits, conversions -- using closed-loop attribution. Not impressions. For Wells Blue Bunny, that means purchase events tied to the spot that aired. For Pizza Ranch, it's location visits by market. The same metrics Chelsea already runs on paid search, now applied to TV.
Direct media execution
Tatari buys direct from Hulu, Peacock, and HBO. No DSP, no SSP, no exchange markup. The same CTV inventory that runs at $25-30 through a programmatic stack costs $10-13 through Tatari. When Click Rain presents a CTV plan to a client, that CPM difference is a competitive advantage on the proposal.
Our Platform and Services
Linear Biddable buying motion

Biddable scatter market access at real-time pricing. Rates are automatically negotiated down before the buy clears. No rep back-and-forth, no delivery surprises.

Measurement Next-day reporting

Next-day spot-level reporting on every linear airing. Publisher-level placement data on every CTV impression. One dashboard, not two separate reports to reconcile.

Media Buying

Build CTV and linear plans in one platform. Tatari handles inventory, buying, and optimization. Click Rain keeps the client relationship and strategy. No TV buyer required -- managed service means Chelsea's team executes TV the same way it executes paid social today.

See our media buying tools for TV
Measurement

Every airing reports the following morning: network, daypart, creative, and the downstream action it drove -- site visits, purchases, conversions. Show Wells Blue Bunny which spot drove purchase events last Tuesday. Show Pizza Ranch which market saw the most location visits. Same accountability Click Rain delivers on digital, now applied to TV.

See our measurement features
Impressions
53.8M
↑ 115.9%
CAC
$35.39
↓ $2.93
Site Lift
+11.4%
↑ vs prior
ROAS
6.2x
↑ 0.8x MoM
Agency Spotlight
How DAC made TV measurable and grew client revenue.

DAC came to Tatari with an established media practice but no TV-specific attribution. Adding Tatari connected every airing to real downstream outcomes and drove double-digit revenue growth.

"Tatari has modernized TV and made it measurable, which gives us the confidence to recommend TV to our clients."

Felicia DelVecchio, VP of Media, DAC


Read the full case study
Client retention
Measurement that sticks
When DAC could prove what TV drove, clients expanded their TV budgets. The agencies that add TV measurement keep accounts and grow them. Click Rain adding TV capability is the move that keeps existing clients from looking elsewhere as they scale -- and wins the next pitch against L&S.
New revenue
A full TV service line
Hoka already runs CTV through a separate agency. When Click Rain can offer CTV alongside digital, the next full-service RFP becomes winnable. L&S takes those pitches today because they can buy media. Tatari closes that gap.
Premium access
Inventory beyond programmatic
Wells Blue Bunny is the entry point. Pizza Ranch follows. One MSA covers the full Click Rain portfolio as more clients grow into national budgets.
Next step for Chelsea
See what a Wells Blue Bunny CTV campaign looks like built, bought, and measured in one platform.

Tatari will show what a Wells Blue Bunny CTV plan looks like: media plan, CPMs vs. programmatic, and what the attribution dashboard shows the morning after the first spot airs.

Learn More →